Branding In The Workplace: How Wallpaper Can Reflect Your Company's Identity

10/2/2023

As the workplace evolves, companies are seeking new and innovative ways to create a unique and memorable environment for their employees. In recent years, wallpaper has become an increasingly popular design element in the workplace, offering numerous benefits beyond aesthetics. Not only can wallpaper improve employee productivity and wellbeing, but it can also help reflect a company's values and brand identity. In this blog, we’ll explore the many ways in which wallpaper can play a crucial role in branding in the workplace.

Why Is Branding Important In The Workplace?

The purpose of good branding in the workplace goes beyond just the aesthetic reasons. There’s plenty of competition in business, so investing in creating a strong brand within an interior environment is important because not only is it what makes a memorable impression on your customers/clients, but it’s a way of distinguishing yourself from your competitors and showing what your company culture is about in visual form. It keeps your brand identity at the core of your business and provides your team members with a sense of motivation and belonging. Using commercial quality wallpaper containing a sweet mix of colours and graphics, is one way of boosting your office interiors when it comes to branding.

The Benefits Of Using Wallpaper In The Workplace

Creating a unique and memorable environment is crucial for companies looking to stand out from the competition. Wallpaper can play a big role in this by adding character and a sense of identity to a space. According to a study by Steelcase, “93% of employees say a visually pleasing workplace is important to them, and 88% say that it has a positive impact on their work." With wallpaper, you have the opportunity to create a space that is not only visually appealing, but also reflective of your company's values and culture.

In addition to improving the visual appeal of a workplace, wallpaper can also have a positive impact on employee productivity and wellbeing. The same Steelcase study found that "employees who have control over their physical workspace are more satisfied and engaged with their work." By incorporating unique graphical wallpaper into the design of the workplace, employees can feel a sense of ownership and control over their environment, leading to increased satisfaction and engagement with their work.

By incorporating unique graphical wallpaper into the design of the workplace, employees can feel a sense of ownership and control over their environment, leading to increased satisfaction and engagement with their work.

Reflecting A Company's Identity

One of the biggest benefits of using wallpaper in the workplace is the opportunity to reflect a company's brand and values. Custom wallpaper designs can be created to incorporate company colours and logos, creating a cohesive and recognisable brand identity. The style and colour of the wallpaper can also play a role to branding indirectly, just through its distinctive visual qualities.

By incorporating wallpaper into your branding strategy, you can create a memorable and impactful environment that reflects your company's values and culture. Choosing designs and patterns that align with a company's values and culture is another way to ensure that wallpaper reflects a company's brand identity. For example, a company that values sustainability and the environment could choose a wallpaper design that incorporates the essence of natural elements such as greenery or wood tones. On the other hand, a company with a modern and cutting-edge brand identity may choose a bold, geometric design.

Office Branding With Wallpaper: Case Study Example

To demonstrate the impact of wallpaper on branding in the workplace, let's take a look at a successful case study of a tech company that wanted to create a fun yet still sophisticated workplace for their employees. They chose a wallpaper design that incorporated playful shapes with a structured framework, and a more neutral based colour scheme. The end result was a visually striking and memorable environment that reflected the company's brand identity and values.

The Wallpaper Here Is Our Glyph - Henge Wallpaper. Click Through To The Product Page To Buy Rolls For Your Own Interiors

Branding Using Wallpaper In The Workplace

“93% of employees say a visually pleasing workplace is important to them,
and 88% say that it has a positive impact on their work."

In conclusion, wallpaper is becoming an increasingly popular design element in the workplace, offering numerous benefits beyond aesthetics. From improving employee productivity and wellbeing, to reflecting a company's values and brand identity, wallpaper can play a crucial role in branding in the workplace.

Whether you choose for the colours to add or complement your space, or for graphics and patterns that align with your company's values and culture, the possibilities are endless. By incorporating wallpaper into your branding strategy, you can create a memorable and impactful interior environment that reflects your company's values and culture.

Investing in the right wallpaper design can not only enhance the visual appeal of your workplace, but it can also have a positive impact on employee satisfaction and engagement. So, take advantage of this versatile design tool and let wallpaper help you create a memorable and impactful workplace environment that truly reflects your company's brand and values.

I hope this has gave you useful insight for using wallpaper in your own commercial spaces and office interiors - see more of our wallpapers and find the right one for you on our dedicated wallpaper shop page.

Interior design, wallpaper, and rug blog Liverpool

We Bring Hospitality Interiors To Life! We're a Liverpool based interior design studio who specialise in the design of hospitality interiors. We can provide our interior design service throughout the UK. We also design 'Simple | Bold | Graphical | Timeless' products in the form of luxury commercial designer wallpaper and luxury handmade designer rugs. Our unique enriching & healthy wallpapers and rugs can be shipped worldwide and used in ANY kind of interior.