Maximising ROI: How Boutique Hotel Interior Design Can Boost Business

11/2/2023

In the highly competitive world of boutique hotels, standing out from the crowd is more important than ever. A hotel's interior design plays a critical role in attracting guests and creating a memorable experience. By investing in a well designed interior space, boutique hotels can increase revenue and maximise their return on investment (ROI).

The Power Of Interior Design In Boutique Hotels

“Quality and feeling is remembered long after the price is forgotten.”

Interior design is much more than just the way a hotel looks. It's a powerful tool for creating a unique and memorable experience for guests. From the moment they enter the lobby, guests form an impression of the hotel, which can impact their entire stay. A well designed space can make guests feel welcomed, comfortable, and special, encouraging them to book again and recommend the hotel to others.

Boutique hotels that have used interior design to stand out in the market have seen impressive results. Take the Ace Hotel in New York, for example. This hotel combines vintage and modern elements in its design, creating a unique atmosphere that appeals to both tourists and locals. As a result, it has become one of the most popular hotels in the city, attracting guests from around the world.

Vintage and modern mix of styles in this boutique hotel lobby interior design at Ace Hotel New York

The Interior Of The Ace Hotel In New York

Maximising Hotel ROI Through Interior Design

To maximise ROI through interior design, boutique hotel owners should focus on creating a unique and memorable experience for guests. This can be achieved through various strategies, such as:

Incorporating local elements into the design to attract more guests, which I refer to “grounding”.
Creating a cohesive design aesthetic that reflects the brand and target market.
Investing in high quality materials and furnishings to create a welcoming atmosphere. Wallpapers and rugs suitable for high traffic areas as well as being graphically interesting, are becoming more and more in demand in boutique hotel interiors.
Using lighting and colour schemes to create a warm and inviting atmosphere.

Black and white patterned 173ZERO Galactic Eclipse designer wallpaper on a wall in a hotel lobby area

Our 173ZERO - Galactic Eclipse Wallpaper Adding Graphical Quality To A Hotel Lobby Interior. Click The Image To Buy This Wallpaper

Increasing Boutique Hotel Revenue With Interior Design - Case Studies:

The Line Hotel, Los Angeles

A prime example of how interior design can boost business is the The Line Hotel in Los Angeles. The hotel underwent a major renovation to create a modern, stylish space that appeals to both tourists and locals. The result was an increase in revenue and occupancy, with guests raving about the hotel's unique design.

The Line Hotel's design process involved incorporating local elements, such as artwork from Los Angeles-based artists, and using a warm colour palette to create a welcoming atmosphere. The hotel's focus on creating a unique and memorable experience paid off, with guests coming back again and again.

The Line Hotel In Los Angeles

Andaz Liverpool Street Hotel, London

This beautifully designed London hotel has used interior design to create the perfect space for any modern traveller. The use of graphics and rugs adds that feeling of fun to the the interior. Featuring five restaurants and bars, as well as a stylus lounge space, in addition to the rooms and suites, the interior design of this hotel has certainly created a unique and memorable experience for their guests.

Andaz Liverpool Street Hotel Interior In London

The Hoxton Hotel, Amsterdam

This hotel has used interior design to stand out in the highly competitive Amsterdam market. The hotel features a minimalist and contemporary design, incorporating local elements to create a unique and welcoming atmosphere. You can see how rugs have been used to not only create a layer of comfort to the space, but they are strategically sized to help create a sense of smaller intimate zones within the larger open plan environment. As a result, the hotel is rich in history, full of local buzz, has become one of the most popular destinations in Amsterdam to sleep, eat and drink.

The Interior Of The Hoxton Hotel In Amsterdam

Using Interior Design To Boost Your Hotel Business

Boutique hotel owners who invest in interior design can expect to see a return on their investment in the form of increased revenue and guest satisfaction. By creating a unique and memorable experience for guests, hotels can stand out in the market and attract more business. If you're looking to maximise your ROI through interior design, consider these tips and strategies to help with getting started. With the right approach, you can create a space that guests will love and want to come back to again and again.

Interior design, wallpaper, and rug blog Liverpool

We Bring Hospitality Interiors To Life! We're a Liverpool based interior design studio who specialise in the design of hospitality interiors. We can provide our interior design service throughout the UK. We also design 'Simple | Bold | Graphical | Timeless' products in the form of luxury commercial designer wallpaper and luxury handmade designer rugs. Our unique enriching & healthy wallpapers and rugs can be shipped worldwide and used in ANY kind of interior.